Author Archive for: ‘Nurmi’

RIP RINS – long live ‘Clothing as a service’

RIP RINS – long live ‘Clothing as a service’

Changes. There has been a lot of them during the past year. At the end of 2015 I took a time-out with Nurmi clothing label which means that we do not design or produce new collections any more. Since then I have been focusing my time on developing a clothing rental service. During the year […]

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Nurmi 2.0 = RINS

Nurmi 2.0 = RINS

Hi all, When I decided that it’s time to take a time-out with the Nurmi label I didn’t yet know exactly where it will take me. Will it be a new version of Nurmi label or something totally else? It turned out that it’s the latter. Something totally else than Nurmi. So now it’s time to […]

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Nurmi 2.0 will disrupt retail

Nurmi 2.0 will disrupt retail

We are developing a new business model which will disrupt retail. Now we are looking for a marketing genius to develop the new concept with us. Check the video to find out more:  

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Nurmi proudly presents: SEA+AIR @ Nudge 5.2.
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  • on January 23, 2016 -
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Nurmi proudly presents: SEA+AIR @ Nudge 5.2.

German-Greek SEA+AIR is coming to Finland for the very first time and we’re organizing a SEA+AIR mini gig at Nudge Helsinki (Yrjönkatu 30, Helsinki) on Friday 5.2.2016. Event is free of charge. Welcome! Click to attend: Event on Facebook  

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NURMI TIME-OUT // What happens!?

NURMI TIME-OUT // What happens!?

As you might already know, we’re taking a time-out to rethink the concept and develop Nurmi 2.0 to be bigger and better than even. Read more here. But now as the time-out is getting closer, what happens in concrete?   * WEB STORE OPEN ONLY UNTIL BLACK FRIDAY 27.11.2015 Hurry hurry if you’d still like […]

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Dear friends, it’s time to take a time-out

Dear friends, it’s time to take a time-out

It was spring 2010 when I launched the first Nurmi collection. With Nurmi I wanted to put into practice the idea of a truly sustainable clothing label where design, sustainability and transparency go hand in hand. The journey has been amazing, developing the label for over five years. But. Now it’s time to take a […]

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Cost breakdown // Nurmi cardigan

Cost breakdown // Nurmi cardigan

Why is the total price for our 100% recycled unisex cardigan 169€? What does it take to make one piece of a garment? Below you can see the cost structure of a Nurmi cardigan.

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The story of… 100% recycled knitwear

The story of… 100% recycled knitwear

We’re keen on finding always new sustainable material and fiber alternatives. Recycled fibers is one interesting option and we have already been using 100% recycled materials in the Nurmi collection (like jeans and T-shirts) but now we are happy to launch a totally new material: 100% recycled knitwear. The raw material is recycled knitting waste sourced […]

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Nurmi #9 // FW15
Designpiha 8.8.2015 @ Kaupungin äänet
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  • on July 17, 2015 -
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Designpiha 8.8.2015 @ Kaupungin äänet

We’re organizing an event on 8th of August: Designpiha takes over the courtyard of bar Torvi in Lahti. Read more on Facebook. The event is part of the Kaupungin äänet festival organized by Torvi and Tirra.

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