‘Circular economy’ Category

RIP RINS – long live ‘Clothing as a service’

RIP RINS – long live ‘Clothing as a service’

Changes. There has been a lot of them during the past year. At the end of 2015 I took a time-out with Nurmi clothing label which means that we do not design or produce new collections any more. Since then I have been focusing my time on developing a clothing rental service. During the year […]

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Nurmi 2.0 = RINS

Nurmi 2.0 = RINS

Hi all, When I decided that it’s time to take a time-out with the Nurmi label I didn’t yet know exactly where it will take me. Will it be a new version of Nurmi label or something totally else? It turned out that it’s the latter. Something totally else than Nurmi. So now it’s time to […]

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The story of… 100% recycled knitwear

The story of… 100% recycled knitwear

We’re keen on finding always new sustainable material and fiber alternatives. Recycled fibers is one interesting option and we have already been using 100% recycled materials in the Nurmi collection (like jeans and T-shirts) but now we are happy to launch a totally new material: 100% recycled knitwear. The raw material is recycled knitting waste sourced […]

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Nurmi @ Kauppalehti Optio

Nurmi @ Kauppalehti Optio

An article about circular economy & us in the latest issue of Kauppalehti Optio magazine. Read the article online here (in Finnish).

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