‘Collections & products’ Category

Nurmi #7 // fall/winter 2014 collection

Nurmi #7 // fall/winter 2014 collection

We’re happy to say that our new collection Nurmi #7 // FW14 is now available from Nurmi webstore. You can also check the catalogue here & collection photos here: Photos: Antti Ahtiluoto

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Hemp is the new black

Hemp is the new black

New material in the Nurmi #4 // SS13 collection is European 100% hemp. It’s the softest, most wonderful hemp fabric we have seen. It comes in two colors, black & gray, and the feel is much like light linen fabric. Usually you would think that hemp is always really thick and rugged but this material […]

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Laser cut wooden hangtags

Laser cut wooden hangtags

We’re stoked about our new hangtags! We combined thick black paper with thin plywood which is Finnish birch. The Nurmi logo is laser cut to the plywood by Laser cut studio based in Helsinki. The hangtag it attached to garment by black leftover woven band & black safety pin. At the backside there is a […]

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Not enough transparency

Not enough transparency

In the spring/summer 2013 Nurmi collection there was originally planned to be many lovely digitally printed products in addition to other materials (which will be in stores soon). We worked hard in designing the pattern and producing the garments but we ended up not producing them at all. What happened?

We had found a German digiprint company that had many organic fabric choices. It seemed to be a great find: certified materials, environmentally-friendly printing and nice fabrics. The two materials we chose were 100% organic cotton and 100% organic linen. The company stated that both the materials are GOTS certified.

Nurmi digi print

Everything seemed to be ok and we ordered test materials using the pattern we had designed specially for these fabrics. After receiving the sampling fabrics we produced samples: shirts, dresses, blazers and scarfs.

Nurmi digi print

Later on we started to ask more detailed information about the production because we need to know the whole production chain in order to be transparent. We wanted to know where the raw material has been grown and where the fabric has been produced.

The answer was that the German company didn’t have this information – they only knew the supplier and were not willing to find out more about the production nor inform who the supplier is. They did say that they can give us the GOTS transaction certificate (against payment) from where we would have seen the supplier information but after several requests we never got it.

Nurmi digi print

We ended up in a situation that we only knew where the printing is done but we didn’t know anything else about the fabric production (except that it’s apparently GOTS certified). In addition the supplier informed that the organic linen we had used was no longer available because of long delivery times.

Nurmi digi print

We would have loved to be able to use the digitally printed materials but as the supplier was not will to be transparent enough we had to make the hard decision to leave these materials out of the collection. We tried to find another European supplier to produce organic digitally printed fabrics but we were not able to find in such a short notice.

This case is one example of the difficulties we face when we want to produce truly sustainable clothes. Of course it always requires compromises but transparency is such an important thing for us that we just couldn’t do it any other way.

One other thing we learned from this case is that we must get more detailed information about the fabrics we use before we even make the samples. This saves a lot of time, money and energy!

Nurmi digi print

Samples for sale!

As said we produced just a couple of pieces per style as samples. Unfortunately they will never go to production in larger quantities but now you have the change to get a really unique piece of clothing: all the digitally printed samples are now for sale.

Nurmi digiprint / all products

How to buy?

You can see all the styles, available sizes and prices below. To order please contact us by mail (store(at)nurmiclothing.com) and tell us which item would you like to have, size & your address.

Shipping costs will be added (Finland 5,90€, EU 9,90€, Non-EU 19,90€). If you are not satisfied with your purchase, you may return or exchange it within 14 days.

 

Men’s shirt // Dale

Material: 100% organic cotton with light digiprint

Available: M = 1 pc

Price: 159 €

Nurmi-mens-shirt-Dale

Men’s shirt // Dean

Material: 100% organic cotton with dark digiprint

Available: M = 1 pc

Price: 159 €

Nurmi-mens-shirt-Dean

Men’s T-shirt // Dylan

Material: 100% organic cotton jersey (gray melange) + 100% organic cotton with dark digiprint

Available: M = 1 pc, L = 1pc

Price: 59 €

Nurmi-mens-t-shirt-Dylan

Unisex scarf // Deacon

Material: 100% organic linen with dark digiprint

Available: one-size = 1 pc

Price: 89 €

Nurmi-scarf-Deacon

Unisex scarf // Drew

Material: 100% organic linen with light digiprint

Available: one-size = 1 pc SOLD

Price: 89 €

Nurmi-scarf-Drew

Unisex tote // Damon

Material: 100% organic linen with light digiprint & laser cut leather label

Available: one-size = 1 pc

Price: 39 €

Nurmi-tote-Damon

Women’s blazer // Daisy

Material: 100% organic linen with dark digiprint

Available: S = 1 pc (loose fit, measurements similar to M) , M = 1 pc (loose fit, measurements similar to L)

Price: 229 €

 

Nurmi-womens-blazer-Daisy

Women’s blazer // Denise

Material: 100% organic linen with light digiprint & 100% hemp (black)

Available: S = 1 pc (loose fit, measurements similar to M)

Price: 229 €

Nurmi-womens-blazer-Denise

Women’s dress // Debbie

Material: 100% organic cotton with dark digiprint & 100% organic cotton (black)

Available: M = 1 pc (one sold)

Price: 249 €

Nurmi-womens-dress-Debbie

Women’s dress // Dina

Material: 100% organic cotton with light digiprint & 100% organic cotton (black)

Available: M = 1 pcs SOLD

Price: 249 €

Nurmi-womens-dress-Dina

Women’s top // Darcey

Material: 100% organic cotton jersey (gray melange) + 100% organic cotton with dark digiprint

Available: M = 2 pcs, L = 1 pc

Price: 69 €

Nurmi-womens-top-Darcey

Sneak peek: Nurmi #4 // SS13

Sneak peek: Nurmi #4 // SS13

We’ve been working hard to expand and improve the Nurmi collection and now you can see a little sneak peek what’s to come in spring 2013! We sought for characteristic persons of all ages to model and here you can see few pics of the great result. Thanks again for all the wonderful models! And […]

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Color, color!

Color, color!

The Nurmi #1 collection consisted of dark tones and black&white prints. The #2 brightens up the color palette with multicolored pattern dress, shirt and scarf. This fabric is leftover material from Finnish clothing industry. I have bought it from an old gentleman from Lahti who has saved hundreds & thousands of meters of fabrics from […]

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#2 is here!

#2 is here!

Spring is already here and it’s high time to launch the Nurmi #2 collection! You can check the whole #2 look book, but here’s a bit more info about the collection. Photos: Antti Ahtiluoto Ongoing cycle #2 collection continues where Nurmi #1 ended. The Nurmi products are loosely divided into collections, but many of the styles will […]

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Nurmi = continuous cycle

Nurmi = continuous cycle

Nurmi garments are loosely divided into collections but many of the items will continue their life also in the following collections. This way we can create a continuous, long-term cycle where strict gaps between fall/winter or spring/summer collections don’t exist. This is one reason why the new collection is called Nurmi#1. The other reason is […]

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Nurmi #1 photo shoot

Nurmi #1 photo shoot

The Nurmi #1 photo shoot took place in Pasila, under a bridge close to the rail road tracks where usually no one would go, unless you’re a junkie… …But the magnificent photographer Antti Ahtiluoto saw the beauty of this rugged location and look how beautiful the photos turned to be: The model Tiina is looking […]

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