‘Design process’ Category

Laser cut wooden hangtags

Laser cut wooden hangtags

We’re stoked about our new hangtags! We combined thick black paper with thin plywood which is Finnish birch. The Nurmi logo is laser cut to the plywood by Laser cut studio based in Helsinki. The hangtag it attached to garment by black leftover woven band & black safety pin. At the backside there is a […]

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The design process: Cube Necklaces

The design process: Cube Necklaces

I started to design the Cube necklaces last summer and step by step they formed into the shape they’re now. The shape origins from the graphic form of Nurmi logo. I wanted to keep the shape really simple, but still adding a little twist to it. The production process started together with a carpenter Juuso Laurila […]

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Sneak peek: f/w 2011

Sneak peek: f/w 2011

Nowadays the cycles of fashion trends are extremely fast. We are made believe that we need new pieces of clothing every month, every week, even every day. I want to slow things down. The Nurmi clothes are meant to last. I have divided the garments and accessories into fall/winter and spring/summer collections, but many of […]

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Hidden ecology

Finnish eco-lifestyle website Uusi Musta just wrote an article about whether or not ecology should be visible in eco clothes. I share the same opinion with writer Hertta: ecology should not be to visible, but it is an important value behind the garment. I really dislike too complicated re-use designs or underlined environmental statements. A […]

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Fall 2010

Last fall was super busy. I was still working as a designer at a finnish sportswear company Icepeak and at the same time writing Vihreät Vaatteet blog, running the webstore and designing my own Nurmi label. For the Nurmi collection there were only a few new items: a scarf, maxi dress and some jewelry, but […]

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  • Comments Off on Work shouldn’t be too serious

Work shouldn’t be too serious

I use a lot of recycled and surplus materials in my collection. That’s why I have loads of fabrics, zippers, buttons and ribbons in my storage. A lot of material still untouched. Nowadays all of those piles of ugly boxes just remind me of work – unfinished work. I had almost forgotten how much fun can […]

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The first collection

The first Nurmi collection was launched in spring 2010, almost a year ago. There were a couple of dresses, scarfs and jewellery. The materials used in this collection were GOTS certified organic cotton and recycled materials, such as leather, old keys, surplus fabrics and shoelaces. All the accessories were made by me with my own little […]

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