‘The Story of…’ Category

The story of… 100% recycled knitwear

The story of… 100% recycled knitwear

We’re keen on finding always new sustainable material and fiber alternatives. Recycled fibers is one interesting option and we have already been using 100% recycled materials in the Nurmi collection (like jeans and T-shirts) but now we are happy to launch a totally new material: 100% recycled knitwear. The raw material is recycled knitting waste sourced […]

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The Story of… Nurmi pattern

The Story of… Nurmi pattern

The story of the black & white Nurmi pattern started already over a year ago. It was early spring 2014. It took many tests, trials and errors before the finished fabric was delivered to us and made into garments which are now available at Nurmi webstore.

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Nurmi RE-JEANS made out of 100% recycled cotton

Nurmi RE-JEANS made out of 100% recycled cotton

We’re excited to launch our new Nurmi jeans for men and women: RE-JEANS made in Finland using 100% recycled cotton. Read the full story here. In addition we have updated the Nurmi Hemp Jeans: Now they are totally vegan as we have replaced the leather label with recycled inner tube rubber label which is cut with laser. […]

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The story of men’s Nurmi shirts

The story of men’s Nurmi shirts

The moment we’ve all been waiting for: the men’s shirts are here! We just received the first small batch of men’s Nurmi shirts from production. The reason why it took quite a long time to get them done is because we were sourcing for the right place for production. At first our plan was to […]

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What are the costs of making a Nurmi T-shirt?

What are the costs of making a Nurmi T-shirt?

Some may think that 59€ for a men’s T-shirt is way too much. But in fact: it should be even more. At the moment all our men’s T-shirts are made from GOTS certified organic cotton from Turkey and the are cut & sewn in Finland. The production and material costs are so high that the […]

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The Story of Auli Dress

The Story of Auli Dress

The Auli Dress was first introduced already a year ago with black&white pattern. The same style continued and this summer there is also a multicolored version. The style has been popular but as we’re using leftover materials there’s only a small number of items left. We hope to find a good new fabric which fits to this style in order to be able to continue this design which flatters many different body shapes!

We had a couple of rolls of the multicolored viscose blend fabric left in stock so a new batch was produced by lovely UNQ Designs located in Lahti, Finland. This time we added also size XL which has been requested!

// Auli Dresses available at Nurmi webstore

 

Nurmi Jeans

Nurmi Jeans

Nurmi jeans for men and women are now launched! Read more about the production process here.

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