RIP RINS – long live ‘Clothing as a service’

RIP RINS – long live ‘Clothing as a service’

Changes. There has been a lot of them during the past year. At the end of 2015 I took a time-out with Nurmi clothing label which means that we do not design or produce new collections any more.

Since then I have been focusing my time on developing a clothing rental service. During the year 2016 the concept has changed many times as we have been testing and pivoting. The current concept, RINS platform, has been developed into a good, compact concept.

But. I won’t execute it.

I have thought about my role in this concept and in the field of sustainable fashion all in all. I have come to the conclusion that I won’t build the RINS platform myself. Instead, I will start developing these kind of clothing rental services in general.

I want to be part in building a ‘Clothing as a service’ model for the fashion industry and I want to develop new concepts and work towards a systemic change.

Read more from anniinanurmi.com

Even though I’m not running the Nurmi clothing label nor RINS clothing rental platform, I’m definitely continueing my work with sustainable fashion!

All the best,
Anniina