Ethical Fashion Source Expo 2011

Ethical Fashion Source Expo 2011

Ethical Fashion Source Expo was held this Monday and Thursday at Sadlers Wells, Islington, London. So many people dedicated to sustainable clothing industry in the same place at the same time! We were totally overwhelmed. The sustainable clothing scene in Finland is very very small so it was great to meet all these people from UK and all over the world thinking the same way.

At the expo there were many sustainable fabric suppliers and producers who presented their materials and services. Usually it it extremely hard to find these companies – especially in Finland. All the new materials used in Nurmi collections are found after hours and hours spent googling. It is extremely important to have this kind of events to help designers and clothing companies to find sustainable materials. Ethical Fashion Forum has done an amazing work to make this happen!

In addition to Source area there was Designer Pavilion presenting some of the most innovative sustainable fashion design. We were privileged to be part of this and showcase our new Nurmi#2 SS2012 collection. The feedback was great – thanks for all the lovely people who visited our stand!