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We only use materials that are produced ecologically and ethically but are at the same time durable and long-lasting. We recognize that the production of textiles always has an impact on the environment but we wish to minimize that impact by choosing sustainable fibers of high quality.

You can find more detailed information about the materials we use and why they are sustainable here:

// Organic cotton

Organic cotton is cultivated without using synthetic agricultural chemicals such as fertilizers or pesticides. The production enhances biodiversity and biological cycles. The use of GMOs is prohibited.

The non-organic cotton industry uses huge amounts of chemicals in the cultivation process which has unpredictable and severe negative consequences. Compared to conventional cotton the cultivation of organic cotton is better for the farmers, the surrounding environment, wildlife and inhabitants as they are not exposed to toxic chemicals.

The use of organic cotton is also for better for me and you as the final garment does not contain allergenic, carcinogenic or toxic chemical residues.

The organic cotton we use is cultivated in Turkey and in India. All of it is certified by an external audit (GOTS, IMO).

We do understand that the cultivation of organic cotton can be as water-intensive as conventional cotton. This is why it’s not an answer to use only organic cotton but to find also even more ecological fiber alternatives.

// Hemp

Before the extensive cultivation of cotton hemp used to be a common textile fiber. Nowadays it’s almost totally forgotten but as it is such a durable and ecological fiber it was an obvious choice to have it in our material assortment.

There’s many environmental benefits in cultivation of hemp: As it grows well without many nutrients it requires no synthetic fertilizers. Hemp needs little irrigation and it can grow in arid regions. The strong and durable hemp also outcompetes other weeds, making the use of synthetic herbicides unnecessary.

Hemp has many similar qualities as linen: it’s durable and rustic – and gets better and softer the more it is washed.

// Recycled fabrics

The recycled materials we use are made 100% out of recycled pre-consumer waste. By using discarded waste as raw material of fabrics we can significantly reduce the environmental impact of the material production.

The waste sourcing, processing, spinning and weaving is operated by Pure Waste Textiles, a new innovative Finnish company. They source textile clips and yarn waste from clothing factories and fabric manufactures and cooperate with fabric manufactures specialized in producing recycled fabrics to make high-quality pure waste fabrics.

Read more about the process from Pure Waste Textiles website.

// Leftover materials

There can still be found a lot of dead stock fabrics which are leftovers from Finnish textile industry. Rolls and rolls of fabrics have been laying around for years in warehouses untouched.

Always when we find out about dead stock fabrics for sale we go and search through the heaps of fabric rolls and pick the best and most high-quality ones to create limited edition styles.